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Cuban-born model Vida Guerra has filmed a sexy new ad for a PETA fund-raising campaign. “Donate Today to See Vida's Full New Naked Ad!” says the animal-rights organization’s website; minimum donation was set at $5. (A PETA spokesperson says the ad will soon be free for all to see.)

To urge Latinos not to eat meat (and raise a little cash), the former FHM “Model of the Year” was photographed showing off her bounteous talents—she won the magazine’s “Best Butt Award” twice, after all—as she knelt coyly on a pile of chile peppers, looking over her shoulder and nibbling one of the bright red veggies. “Spice Up Your Life: Go Vegetarian,” the English-language version of the ad reads. (There's a Spanish-language version, too.)

In Vida Guerra ad’s accompanying behind-the-scenes video (because you knew there had to be one of those), Guerra extols the virtues of going meatless.

“I believe that being a vegetarian can definitely benefit, especially the Latin community because we’re used to just eating meats and meats,” Vida Guerra says. “The health benefits that you get as far as cholesterol, heart diseases, a bunch of diseases, actually—if you eliminate meat and dairy from your diet. I challenge anyone to try it out for 30 days and then evaluate.” [Reference]